# AI Visibility Audit: See how AI models describe and recommend your brand and your rivals, side by side.

> RivalSweeper puts category questions to large language models (currently Google Gemini and OpenAI GPT-OSS) and records where your brand appears, how it is described and which competitors are named beside it. You get the same read for every rival you monitor, so you compare positioning instead of guessing.

- Page: https://rotomal.com/ai-search-visibility-audit/
- Category: Competitive intelligence
- Language: en
- Billing: subscription
- From: $39 per month
- Provided by RivalSweeper: https://www.rivalsweeper.com/landing/ai-visibility-monitoring?utm_source=rotomal&utm_medium=referral&utm_campaign=rotomal-usecases&utm_content=ai-search-visibility-audit&utm_term=agent

- Analysis types per monitored domain include brand recommendations, industry landscape, competitor comparison and brand reputation
- Each report records ranking position, sentiment, how the brand is described, the competitors that appear and action items
- An agent-readiness score reads six signals of how ready a domain is for AI shopping agents, with a free public check

## There is no results page to check when the answer comes from an AI assistant

Your rank tracker shows where you sit for a keyword on a results page. When a shopper asks an AI assistant which brands to consider, there is no page 1. The answer is a short list of brands with a sentence about each, and whether you are in it, and what it says, sits outside the reports most teams run.

It is a content and brand problem as much as an SEO one. If an assistant repeats last year's positioning or names a rival as the specialist in your category, the fix starts with knowing what is said.

The usual workaround is pasting prompts into four assistants once a quarter. It is not repeatable, competitors are not read the same way, and nobody can say what changed.

- Google's Search Central documentation says there are no additional requirements and no special optimizations needed to appear in AI Overviews or AI Mode; standard SEO practice applies. (source: https://developers.google.com/search/docs/appearance/ai-features)
- Google counts traffic from its AI features inside overall Web search traffic in the Search Console Performance report, so it is not reported as a separate line. (source: https://developers.google.com/search/docs/appearance/ai-features)

## How the audit works

1. **Book a demo and name the competitive set.** On a 15-minute call we look at your category and the rivals you want in the read. Each becomes a monitored domain in your account.
2. **Choose the analysis and the assistant.** For any monitored domain, pick an analysis type. RivalSweeper currently samples Google Gemini and OpenAI's open-weight GPT-OSS models.
3. **Read the report.** Ranking position, sentiment, how the assistant describes the brand, which competitors appear, and action items.
4. **Re-run and compare.** Run the same analysis after a content push and compare it with the earlier read, for you and each rival.

## Features

- **Brand recommendations.** The top 10 brands an assistant suggests in your category and where you sit in that list, with the reasons the answer gives for recommending rivals ahead of you.
- **Industry landscape.** How the assistant maps your market: leaders, challengers, niche specialists and newcomers. Shows whether you are filed under the segment you are targeting.
- **Competitor comparison.** A head-to-head read of you against a rival as the assistant sees it: where it says you are stronger, weaker or missing.
- **Brand reputation.** The words the assistant uses to describe your brand to a shopper, with sentiment. Read it next to your messaging framework to spot outdated or off-brand descriptions.
- **The same read for every rival.** Any domain you monitor can be analysed, so you see how each competitor is described, not only your own brand.
- **Agent-readiness score.** Six signals of how ready a domain is for AI shopping agents. Try the free check at rivalsweeper.com/agent-readiness/check.
- **Next to the commercial record.** The same account tracks rivals' prices, promotions, catalog and ads from public pages, so a change in how a rival is described can be read against what it changed.

## Who it's for

- **SEO leads.** Search Console folds Google's AI features into Web totals and shows nothing from other assistants. You see whether you are named for category questions, in what position and next to whom.
- **Content leads.** You plan category pages, buying guides and comparison content. You get the descriptions and gaps assistants show, as a brief you can act on and re-check.
- **Brand managers.** You own positioning and tone of voice. You see the words assistants use about you and each rival, and whether they match the positioning you signed off.

## Works with

Google Gemini and OpenAI GPT-OSS models (sampled by RivalSweeper), Free agent-readiness check (public web page), REST API (Pro and up), MCP for Claude and other AI assistants, CSV export (paid plans)

## Pricing

Prices in USD, billed monthly, cancel any time, 14-day money-back guarantee on every plan. Booking a 15-minute demo adds 2 rivals free, and they stay free when you subscribe.

| Plan | Price | Includes |
| --- | --- | --- |
| Basic | $39 per month | 2 monitored domains plus 1 owned domain; 1 user; Ask RivalSweeper AI: 100 credits; MCP supported (limited credits); Competitor catalog, pricing and marketing activity reports; Email support within 2 business days |
| Pro | $199 per month | 15 monitored domains; 5 users; Up to 20,000 products per competitor; REST API: 10,000 requests per month; Ask RivalSweeper AI: 1,000 credits; 10 RSS feeds, support within 1 business day |
| Enterprise | Custom contact sales | Unlimited monitored domains (via sales); 20 users; REST API: 200,000 requests per month; Ask RivalSweeper AI: 10,000 credits; Dedicated account manager; Monthly strategy calls |

## Compared with the alternatives

- **Typing prompts into each assistant by hand.** Free for a one-off look. Hard to repeat with the same questions across four assistants and every rival, and there is no record to compare against.
- **Rank trackers and Search Console.** Built for results pages. Google reports its AI features inside overall Web totals, and answers from other assistants do not appear there at all.
- **Stand-alone AI visibility trackers.** A growing category focused only on AI answers, a good fit if that is the only question. RivalSweeper puts the AI read beside rivals' prices, promotions, catalog and ads.

## Security and data

- Competitor monitoring reads public pages; no connection to your store, Search Console, analytics or ad accounts is needed.
- AI visibility analyses put questions to the assistants and record the answers; nothing is installed on your site.
- Billing is monthly, cancel any time, with a 14-day money-back guarantee on new subscriptions.

## Your first week

Start with a 15-minute demo on your own category. After that, your account tracks your domain and chosen rivals, and you run analyses whenever you need a fresh read.

- Day 1: Book the demo and walk through the analyses on your brand and named rivals. Add your store and first rival; tracking starts once you confirm your email.
- Day 2: First data within 24 hours. Run brand recommendations and brand reputation for you and your closest rival.
- Day 3: Rivals' price, promotion and catalog changes surface within 48 hours, next to the AI read.
- Day 7: Share the first read with content and brand and set a date to re-run.

## FAQ

### Which AI assistants does it query?

RivalSweeper currently samples Google Gemini and OpenAI's open-weight GPT-OSS models. It does not query ChatGPT, Claude or Copilot as products, so treat results as a reading of how large language models describe you, not a ranking inside any one assistant.

### Will this improve our rankings or traffic?

No promise of either. It shows what the assistants say today and how that changes after you act. Google says there are no special optimizations for its AI features beyond standard SEO.

### Can we run it on competitors?

Yes. Any domain you monitor can be analysed, so you can compare how each rival is described and recommended against your own brand.

### Do you need Search Console, analytics or CMS access?

No. The analyses query the AI assistants and competitor monitoring reads public pages. Nothing is installed and no account connection is needed.

### Are AI answers stable enough to measure?

Not perfectly. An assistant can answer the same question differently from day to day, so treat one answer as a reading, not a fixed rank. Re-running over time tells you more than any single result.

### Why start with a demo?

The walkthrough runs the analyses on your own brand and the rivals you name, so you see real output for your category before you pay.

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Rotomal · https://rotomal.com/ai-search-visibility-audit/ · hello@rotomal.com