# Competitor Ad Angles: See which offers and angles your rivals run in paid social, by market, before you brief creative.

> RivalSweeper reads your competitors' live Meta ads, labels each by the angle in the creative (no offer, price-off, coupon code, free gift) and shows when it started and which markets it targets. You plan creative against what the set actually runs, not the few ads you scrolled past.

- Page: https://rotomal.com/competitor-ad-angles/
- Category: Competitive intelligence
- Language: en
- Billing: subscription
- From: $39 per month
- Provided by RivalSweeper: https://www.rivalsweeper.com/use-cases/competitor-ad-social-intelligence?utm_source=rotomal&utm_medium=referral&utm_campaign=rotomal-usecases&utm_content=competitor-ad-angles&utm_term=agent

- Angle read from the ad creative itself; ads not read yet are left out of the split, never guessed
- Launch dates and target markets per ad, so you see testing velocity and where pressure is building
- Live Google ad creative counts across Search, Shopping and YouTube alongside the Meta view

## The Ad Library shows ads one at a time; your brief needs the pattern

Every paid social manager checks rivals in the Meta Ad Library. It answers 'what is this brand running today'. It does not answer the questions behind a creative brief: what share of the set pushes price-off versus brand, how many new ads each rival launched this fortnight, which markets get the volume, and whether a rival just switched from hero-product ads to a coupon push.

Doing that by hand means scrolling each brand, market by market, into a spreadsheet that is stale a week later. So teams brief on a few screenshots and gut feel, then match a discount nobody else is running, or miss the week three rivals moved to a free-gift angle in their best market.

- Meta's Ad Library is public: anyone can search the ads currently running across Meta's apps, without logging in to an ad account. (source: https://www.facebook.com/ads/library/)
- In a set of 7 European home decor stores (Oct 1 to 14, 2026), 250 of 331 Meta ads read (75.5%) carried no offer; 62 (18.7%) led with a price-off. (source: https://www.rivalsweeper.com/use-cases/competitor-ad-social-intelligence)
- In the same set, 301 of 442 live Meta ads had started on Oct 1 or later, a measure of how fast the set refreshes creative. (source: https://www.rivalsweeper.com/use-cases/competitor-ad-social-intelligence)

## How it works

1. **Add your store and your rivals.** Start the trial and add your domain and the competitors you bid against. No ad-account connection.
2. **Ads are collected and read.** Live Meta ads are pulled per rival with start date and target markets, and each creative is labelled by angle. First data within 24 hours.
3. **See the set, not single ads.** Angle split, new ads per period and ads per market across the whole set, plus live Google ad creative counts, next to rivals' active storefront promotions.
4. **Brief and react.** Use it in the weekly creative review and before promo decisions. Email and RSS alerts flag changes within 48 hours.

## Features

- **Angle split read from the creative.** Each Meta ad is labelled by what the creative leads with: no offer, price-off, coupon code or free gift. Ads not read yet are left out of the split.
- **Testing velocity per rival.** Ads are dated by start, so you see who launched a wave of new creative this fortnight and who has run the same ads for months.
- **Market split.** Ads counted per target country show where each rival puts creative volume.
- **Google ad creative counts.** Live Google ad creatives counted across Search, Shopping and YouTube, so you know whether a rival presses in search or social.
- **Promotions on rivals' storefronts.** Active promos and coupons on competitors' own sites, so a price-off angle in the feed can be matched to the actual discount.
- **Affiliate, social and PR footprint.** Affiliate and cashback presence, social channels, and Reddit and press mentions per rival.

## Who it's for

- **Paid social managers.** You run Meta for a D2C brand. You get the set's angle mix and new-ad volume before each creative sprint, so tests aim at gaps.
- **Performance marketing leads.** You own blended ROAS. You see where each rival concentrates creative, by channel and market, before you move budget.
- **Creative strategists.** You write the briefs. You get the hooks and offers the category runs now, with dates, not a screenshot folder.

## Works with

Public ad libraries (Meta), Email alerts, RSS feeds, REST API (Pro and up), MCP for Claude and other AI assistants, CSV export (paid plans), Shopify, WooCommerce, Magento and other storefronts (read from public pages)

## Pricing

USD, monthly, cancel any time, 14-day money-back on every plan. The 14-day free trial needs no card (1 rival, 30 days of history, 1 user); a 15-minute call with the founder adds 2 rivals free, kept when you subscribe.

| Plan | Price | Includes |
| --- | --- | --- |
| Basic | $39 per month | 2 monitored domains, 1 owned domain; 1 user; Marketing activity reports; Price movement and discount tracking (supported websites); 1 RSS feed |
| Pro | $199 per month | 15 monitored domains, less than $14 per domain; 5 users; Up to 20,000 products per competitor; 10 RSS feeds; API, 10,000 requests a month, and MCP |
| Enterprise | Custom contact sales | Unlimited monitored domains (via sales); 20 users; API, 200,000 requests a month; 10,000 AI credits; Dedicated account manager |

## Compared with the alternatives

- **Ad-library browsing by hand.** Free and accurate for one brand on one day. No totals across a set, no dated waves, no market split unless someone keeps a weekly spreadsheet.
- **Ad-inspiration and swipe-file tools.** Good for collecting creative you like. Built for inspiration, not for tracking a fixed competitive set over time next to its prices and promotions.
- **Enterprise media-intelligence suites.** Broad coverage and estimated spend, sold to large media teams on annual contracts. More than most D2C paid social teams need.

## Security and data

- RivalSweeper reads public pages and public ad libraries only; no connection to your store, ad account or analytics is needed for competitor monitoring.
- The free trial needs no card; when it ends, access pauses and nothing is charged automatically.
- Plans are monthly and can be cancelled any time, with a 14-day money-back guarantee on new subscriptions.

## Your first week

The trial runs on your real rivals from day one; first ads and prices arrive within 24 hours.

- Day 1: Start the trial, add your store and first rival, and confirm your email so tracking starts.
- Day 1-2: First data within 24 hours: the rival's live Meta ads with start dates, markets and angles.
- Day 3-5: Book 15 minutes with the founder to add 2 more rivals free and see the set's angle split.
- Day 14: The trial ends and access pauses; nothing is charged automatically.

## FAQ

### Do I see my rivals' spend, CPM or ROAS?

No. Nobody outside the advertiser sees that for ordinary ads. You see what runs, since when, where and on which angle: what a creative brief needs.

### How is the angle decided?

It is read from the creative: price-off, coupon code, free gift or no offer. Ads whose creative has not been read yet are left out of the split, not guessed.

### Which platforms are covered?

Angles and markets are read for Meta ads. Live Google ad creatives are counted across Search, Shopping and YouTube. Social presence, Reddit and press mentions are tracked per rival.

### Do you need access to my ad account?

No. It runs on public pages and public ad libraries. Nothing to install, no ad-account or analytics connection.

### How fresh is it?

First data within 24 hours of adding a rival. Price, promotion and catalog changes surface within 48 hours, with email and RSS alerts.

### Does history go back before I added a rival?

Live ads come with the start date the public ad library shows. Price and catalog history starts the day tracking starts, so add rivals before your next promo window.

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Rotomal · https://rotomal.com/competitor-ad-angles/ · hello@rotomal.com