# Competitor Move Forecast: A weekly read of what each rival is likely to do next, with odds, so your promo calendar is set first.

> RivalSweeper turns each competitor's own tracked price, catalog and marketing history into a weekly indication of their likely next move, with confidence and the cases behind it. It is rolling out as RivalSweeper's newest capability; a 15-minute walkthrough shows it on your own competitors.

- Page: https://rotomal.com/competitor-move-forecast/
- Category: Competitive intelligence
- Language: en
- Billing: subscription
- From: $39 per month
- Provided by RivalSweeper: https://www.rivalsweeper.com/use-cases/predict-competitor-moves?utm_source=rotomal&utm_medium=referral&utm_campaign=rotomal-usecases&utm_content=competitor-move-forecast&utm_term=agent

- Odds and confidence, never a certainty, with the past cases behind them
- A suggested move with a decide-by date for the trading meeting
- Every read graded automatically after its week, so the record is visible

## Most promo decisions are made after the rival has already moved

The usual trading meeting: a rival's sale email arrives, someone forwards it, and the team decides on the spot whether to match. A sitewide code is the fastest answer and the most expensive, giving margin away on lines the rival never threatened.

Rivals are more predictable than they look. Brands run sales in cycles, and one that has said 'last chance' often says it again. The pattern sits in their own history, if someone records it daily and counts it.

There is a calendar cost too. If you sell into the EU, a reactive price cut can become the reference price your next promotion is measured from, so reacting in late October can shrink the discount you may show on Black Friday, 27 November 2026.

- Across 26 brands, in 53 of 79 past cases where a brand had sent a sale email in the past week, another followed within 7 days. (source: https://www.rivalsweeper.com/use-cases/predict-competitor-moves)
- A read issued Oct 12, 2026 gave a European home decor rival about 2 in 3 odds (0.69) of another sale email that week; emails arrived Oct 13 and 14. (source: https://www.rivalsweeper.com/use-cases/predict-competitor-moves)
- In the EU, an announced price reduction must show the lowest price applied in at least the 30 days before it (Directive 98/6/EC Art. 6a, since 28 May 2022). (source: https://eur-lex.europa.eu/eli/dir/2019/2161/oj)

## How it works

1. **Track the rivals that matter.** Add your store and competitors. Prices, promotions, catalog and marketing activity are recorded daily from public pages; first data within 24 hours.
2. **Patterns are counted.** Rules find repeat cycles in each rival's detected moves and count how often each pattern held, across brands and for that brand.
3. **A read for the week.** AI reasoning grounded in those moves writes the indication: what is likely, odds, confidence, why, and a suggested move.
4. **Graded after the week.** The read is graded automatically against what the rival actually did.

## Features

- **Odds and confidence, never certainty.** Each read carries a confidence level and plain odds, such as 'about 2 in 3 (0.69)'. An indication to plan with, not a promise.
- **The basis is shown.** You see the cases behind the read, across brands and for this rival. A thin basis is visible as thin.
- **Grounded in the rival's own history.** Built from the competitor's tracked price, catalog and marketing history. History starts the day a rival is added.
- **A suggested move with a deadline.** Each read ends with a concrete option, such as answering on 2 or 3 lines or holding price, and a decide-by date.
- **Automatic grading.** Every read is checked after its week against the moves actually detected, so you judge it on its record.
- **The tracking underneath.** Effective price after discounts, promotions and new products surface within 48 hours on supported websites, on every plan.

## Who it's for

- **CMOs and VPs of marketing.** You sign off the promo calendar and own the margin conversation. You get a weekly, evidence-backed view of rivals' likely moves before anyone asks you to match.
- **Heads of trading.** You run the weekly trading meeting. You get a decide-by date and a suggested response per rival, not a forwarded email.
- **CRM and email leads.** You plan sends against category noise. You see which rival is likely to hit inboxes with a sale this week.

## Works with

Email alerts, RSS feeds, REST API (Pro and up), MCP for Claude and other AI assistants, CSV export (paid plans), Shopify, WooCommerce, Magento and other storefronts (read from public pages)

## Pricing

Move prediction is rolling out as RivalSweeper's newest capability; book a 15-minute walkthrough to see it on your competitors. Basic and Pro cover the tracking it is built on. USD, monthly, cancel any time, 14-day money-back; the trial needs no card.

| Plan | Price | Includes |
| --- | --- | --- |
| Basic | $39 per month | 2 monitored domains, 1 owned domain; 1 user; Price movement and discount tracking (supported websites); Marketing activity reports; 1 RSS feed |
| Walkthrough | Free 15 minutes | 15 minutes with Nir, the founder; Move prediction shown on your rivals; Odds, basis and suggested move explained; 2 more rivals added to your trial free; Those rivals stay free when you subscribe |
| Pro | $199 per month | 15 monitored domains, less than $14 per domain; 5 users; Up to 20,000 products per competitor; 10 RSS feeds; API, 10,000 requests a month, and MCP |

## Compared with the alternatives

- **Reacting to the inbox.** Free and fast. It always starts after the rival has moved, and it pushes the team towards a sitewide code.
- **Last year's calendar.** Useful for the big dates. Silent on a rival who changed cadence this autumn.
- **Price-intelligence suites.** Built mainly to report what already changed. Ask any vendor to show a forward read, with odds and grading, on your own rivals.

## Security and data

- RivalSweeper reads public pages only; no connection to your store, ad account or analytics is needed for competitor monitoring.
- Every figure traces to a dated observation and its source URL; history starts when tracking starts.
- The free trial needs no card; when it ends, access pauses and nothing is charged automatically.

## Your first week

Start the trial on your real rivals, then book the walkthrough to see move prediction on them.

- Day 1: Start the free trial, add your store and first rival, and confirm your email so tracking starts.
- Day 1-3: First data within 24 hours; price, promotion and catalog changes surface within 48 hours.
- Day 3 onwards: Book the 15-minute walkthrough; 2 more rivals are added free and you see move prediction on your set.
- Day 14: The trial ends and access pauses; nothing is charged automatically.

## FAQ

### Is this available to everyone today?

It is rolling out as RivalSweeper's newest capability. Book a 15-minute walkthrough to see it on your competitors; the tracking it rests on is on every plan.

### How accurate is it?

Each read gives odds, a confidence level and the past cases behind it, and is graded automatically after its week. Judge it by that record.

### What does it predict?

Moves that show up in a rival's tracked history, such as another sale email, a price change or promotion activity. Little history means low confidence.

### Does it need data from our store or ad accounts?

No. It works from competitors' public pages. Nothing to install, no store or analytics connection.

### How far back does the history go?

To the day each rival was added; nothing before. Add rivals well before your peak trading window.

### Is the EU 30-day point legal advice?

No. It summarizes the published rule to show why reactive cuts have a calendar cost. Confirm how it applies to you with your own counsel.

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Rotomal · https://rotomal.com/competitor-move-forecast/ · hello@rotomal.com