Roof Tally terms of service
Version 1 · Last updated: 2026-11-08
These terms apply when you order Roof Tally from Rotomal. They sit alongside our general terms, privacy policy and refund policy; where they differ, these product terms apply to Roof Tally.
Who provides the service
Roof Tally is provided by Rotomal, Israel ("we"). Contact: hello@rotomal.com.
The service
Software that fetches roof geometry for an address from Google's Solar API, applies your own pricing and produces a branded, preliminary estimate PDF with a low to high range. Includes bulk pre-quotes, a website widget, white-label for agencies and an API, depending on plan.
What is included
- Failed lookups with no usable roof data are never charged
- Pay as you go: $6 per completed report, single-address lookups, branded PDF and shareable link
- Roofer: 100 reports per month, $1 per additional report, bulk upload of up to 500 addresses per batch, website widget with lead capture, lead webhook, 2 users, email support
- Agency: 1,000 reports per month pooled across clients, $0.50 per additional report, white-label dashboard and widgets on your domain, unlimited client workspaces, REST API, per-client usage report, priority support
- Your pricing table with up to three material options, waste factor, pitch surcharges and tear-off costs
- Account set up within 2 business days
Plans and prices
| Plan | Price | Covers |
|---|---|---|
| Pay as you go | $6 per report | Roofers who need a few reports a month |
| Roofer | $39 per month | Roofers quoting every week |
| Agency | $149 per month | Roofing marketing agencies serving several roofers |
No contract. Reports count only when roof data is returned; failed lookups are never charged. Founding customer pricing applies to accounts opened during early access and is locked for 24 months. All plans include branded PDFs, the estimate engine and CSV export.
Prices are founding-customer prices for early-access orders. Taxes are added where the law requires.
Limits and extra use
Roofer includes 100 reports per month, Agency 1,000 pooled across clients; bulk batches up to 500 addresses. Pay as you go has no allowance and costs $6 per report. If you go over the monthly allowance nothing is blocked; we tell you by email and charge the extra-report price ($1 Roofer, $0.50 Agency), or from the next month you move to the plan that fits. Unused reports do not roll over.
How an order starts
Submitting a request does not create a contract or a charge. A contract starts only when we confirm your order by email and payment has been agreed. We start within 2 business days of that confirmation.
Billing, cancellation and refunds
Plans are billed monthly in advance. You can cancel at any time by email; the service continues to the end of the period you paid for and is not renewed. Your founding price stays as shown for at least 12 months from your start date.
Refunds and cancellations also follow our refund policy. rotomal.com/refund-policy/
What is not included
- Reports are not for insurance claims
- Estimates are preliminary ranges, not binding quotes or contracts, and do not replace your own terms
- We do not replace an on-site measurement; always measure on site before ordering materials
- We do not guarantee roof data for every address; rural coverage and imagery quality vary
- We do not resell or build a database of aggregated roof data
Your responsibilities
- Check measurements on site before giving a final proposal or ordering materials
- Enter accurate prices, waste factors and terms, and review each estimate before sending it to a homeowner
- Have the right to use the addresses you upload and the homeowner contact details captured by your widget
- Comply with the rules that apply to your marketing, mailers and door-knocking lists
- Agencies: be responsible for their own clients, branding and billing
- You use the service only for lawful purposes and keep your account details safe.
Outside services
- Google Solar API: the source of all roof geometry; if Google has no data, lowers quality, or changes its terms or availability, reports may be unavailable or less accurate, and we will tell customers in advance of term changes that affect the product
- Your CRM or Zapier via the lead webhook: if the receiving system fails, leads are still sent by email
- AI assistants connected through MCP: their answers are outside our control
The service relies on systems run by others. We are not responsible for their availability, changes or decisions; when one of them changes, we adapt the service as soon as we reasonably can.
Your data
Data and files you send stay yours. We process them only to provide Roof Tally, as described in our privacy policy, keep them no longer than the service needs, and delete them on request when the service ends.
Early access and errors
Roof Tally is an early-access service, provided as is and as available. We work carefully, but output can contain errors. If you show us an error in our output, we correct it and redo the affected work at no charge; this is your main remedy for errors.
No professional advice
Roof Tally is a software and data service. It is not legal, tax, customs, accounting, insurance or other professional advice. Confirm decisions that depend on such advice with a qualified professional.
Liability
- Our total liability for all claims about Roof Tally is limited to the fees you paid us for Roof Tally in the 12 months before the claim.
- We are not liable for indirect or consequential loss, lost profit or revenue, or for fines, penalties, duties, taxes, surcharges, interest or chargebacks imposed on you by an authority, carrier, marketplace, bank or other third party, even where our output was used.
- Nothing in these terms limits liability that the law does not allow to be limited, including for fraud, intent or gross negligence, death or personal injury, or the mandatory rights of consumers.
Suspension and ending the service
We may suspend the service if it is used unlawfully or against these terms. We may also stop offering Roof Tally; if we do, we give paying customers at least 30 days' notice by email and refund any prepaid period not used.
Changes to these terms
We may update these terms. For existing customers, changes take effect 30 days after we email them and never change a price we have already confirmed to you. The date at the top shows the current version.
Law and disputes
These terms are governed by the laws of the State of Israel, and disputes go to the competent courts in Israel. If you are a consumer, you keep the protection of the mandatory laws of the country where you live and may also bring a claim there.
Contact
Questions about these terms: hello@rotomal.com.