Instant roof estimators for marketing agencies: what they cost per client
Updated · Rotomal
The instant roof estimators with published prices are sold per roofing company: Roofr's Instant Estimator is $125 a month billed yearly or $149 monthly, QuotePitch is $99 a month, and Roofle's RoofQuote PRO is $350 a month plus a $2,000 setup fee, or $5,500 for the first year (checked 29 October 2026). None lists an agency or multi-client price on those pages, so at list prices an agency with ten roofer clients faces $990–3,500 a month. A white-label tool priced per agency changes that math.
Published prices per roofing company
| Tool | Listed price | Terms | Notes |
|---|---|---|---|
| Roofr Instant Estimator | $125 a month billed yearly; $149 billed monthly | Add-on to any Roofr plan, including the free Starter | Measurement reports are separate: $19, or $13 on paid plans |
| QuotePitch | $99 a month | Month to month; 10-day free trial; no setup or per-lead fees | Installs with one line of HTML; shows the price after the visitor leaves contact details |
| Roofle RoofQuote PRO | $350 a month plus $2,000 setup, or $5,500 for year one | One primary market up to an 80-mile radius; extra markets at checkout | Includes financing tools, proposals and CRM integrations |
What it costs an agency with 5, 10 or 20 roofer clients
| Roofer clients | Roofr (yearly–monthly) | QuotePitch | Roofle (monthly plan) | Roof Tally Agency |
|---|---|---|---|---|
| 5 | $625–745 a month | $495 a month | $1,750 a month + $10,000 setup | $149 a month |
| 10 | $1,250–1,490 a month | $990 a month | $3,500 a month + $20,000 setup | $149 a month |
| 20 | $2,500–2,980 a month | $1,980 a month | $7,000 a month + $40,000 setup | $149 a month |
List prices times the number of clients, one subscription per roofing company, before measurement report fees and any discount a vendor may negotiate. Roof Tally's Agency plan includes 1,000 reports a month pooled across clients, then $0.50 per report.
What an agency needs that a single roofer does not
- One login for all clients, with a separate workspace per roofer.
- Each client's brand, price per square and material options on their widget and PDFs.
- Leads routed to each client's email or CRM, not to a shared inbox.
- Usage per client, so the estimator can be billed inside the retainer.
- Your domain and brand on the dashboard and widgets.
- Switching a client off without losing their data, and leads that belong to the roofer or the agency, never resold.
Questions to ask any estimator vendor
- Is there an agency or partner price, and is it published?
- Can the widget and dashboard run under my brand and domain?
- Who owns the leads, and are they shared with anyone else?
- What happens when a roof has no usable data?
- Where do the measurements come from, and how is accuracy stated?
- Are there market or radius limits per subscription? Roofle's covers one primary market up to 80 miles.
- What are the setup fees and minimum terms?
Pair the estimator with a lead source
An estimator converts visitors your client already has. To decide where to spend their ad budget, re-roof permits show which ZIP codes are replacing roofs now and which roofers are winning those jobs. Our guide to roofing permit leads covers where that data comes from: https://rotomal.com/permit-leads/roofing-permit-leads/
How Roof Tally's Agency plan works
$149 a month for the agency, not per roofer: a white-label dashboard and widgets on your domain, unlimited client workspaces each with its own brand and price per square, the REST API, bulk pre-quotes of up to 500 addresses per batch, and a per-client usage report for billing. Measurements come from Google's Solar API and are shown as a range. It is a retail estimating tool, not an insurance-grade report.
Questions
How much does Roofr's Instant Estimator cost?
$125 a month billed yearly or $149 billed monthly, as an add-on to any Roofr plan including the free Starter (checked 29 October 2026). Measurement reports are charged separately.
Is there a white-label roofing instant estimator?
Roof Tally's Agency plan runs the dashboard and widgets under your brand and domain. Roofr, QuotePitch and Roofle do not list a white-label or agency price on the pages we checked; ask their sales teams.
Does each roofing client need its own subscription?
With the per-company tools above, yes at list price. With Roof Tally Agency, all clients share one subscription and a pooled report allowance.
Are instant estimates accurate enough to quote from?
They are a ballpark for capturing the lead: aerial measurements with your price per square. Confirm the roof on site before a binding proposal.
Sources
- Roofr: pricing, Instant Estimator add-on, checked 29 October 2026. Source: roofr.com
- SourceForge: QuotePitch product listing (price, trial, installation). Source: sourceforge.net
- Roofle: RoofQuote PRO plans. Source: offers.roofle.com
- Google: Maps Platform pricing for the Solar API. Source: developers.google.com